Campaign Literature Samples
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Why
do you need campaign literature? The purpose of every piece of
campaign literature is to educate voters, guiding them to the
proper answer to a simple question... Why should I vote for you?
Here are some ways in which campaign literature can help you do
that.
- Build visibility and name
recognition
- Provide a personal introduction to
voters
- Publicize candidate's position on targeted
issues
- Offer comparisons with opponent
- Recruit active supporters and
volunteers
There are 4 basic types of campaign literature:
Push Piece = 3-5/8 to 4" x 8-1/2 to 9" single panel
card;
1-4 colors; 1-3 photos
#10 Brochure = 8-1/2"x11" trifold text;
1-4 colors; 3-5 photos
Postcard = 4"x6" to 8-1/2"x11";
1-4 colors; 1-3 photos
Tabloid = 11"x14" page size; 4-8 pages;
1-4 colors; 1 photo/page min.
Additional campaign print materials could include: Stationery,
volunteer cards, collection envelopes, invitation sets, thank you
cards and envelopes, roll label lapel stickers, bumper
strips/static cling window stickers, yard signs/road signs,
posters, and volunteer newsletters.
Campaign literature, no matter how good it is, will not win the
race... but done properly, it provides support, visibility,
structure, and consistency for your campaign. And those are the
things that do win races!
We at Hoffman Printing have provided campaign literature for some
of the most successful politicians and we will be diligent in our
efforts to give you the best professionally done results; that
will produce the quality and image you want; and for the lowest
possible price. If you are unhappy with your present print &
design, whether it is a quality, price, or communication issue,
give us a call.
We can and will be honored to help... and keep in mind that we
have a pro web design department in house, to give
you a seamless and cost cutting transition for all your
print-to-web needs. This removes the hassles and double
cost to pay a political printer, designer, and webmaster
separately for redesigning, rescanning, and formatting for the
web. We make it easy and affordable... Call us at 1-918-682-8341,
you will be glad you did.
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