Campaign Literature Samples
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Why do you need campaign literature? The purpose of every piece of campaign literature is to educate voters, guiding them to the proper answer to a simple question... Why should I vote for you? Here are some ways in which campaign literature can help you do that.
Build visibility and name recognition
Provide a personal introduction to voters
Publicize candidate's position on targeted issues
Offer comparisons with opponent
Recruit active supporters and volunteers
There are 4 basic types of campaign literature:
Push Piece = 3-5/8 to 4" x 8-1/2 to 9" single panel card;
1-4 colors; 1-3 photos
#10 Brochure = 8-1/2"x11" trifold text;
1-4 colors; 3-5 photos
Postcard = 4"x6" to 8-1/2"x11";
1-4 colors; 1-3 photos
Tabloid = 11"x14" page size; 4-8 pages;
1-4 colors; 1 photo/page min.
Additional campaign print materials could include: Stationery, volunteer cards, collection envelopes, invitation sets, thank you cards and envelopes, roll label lapel stickers, bumper strips/static cling window stickers, yard signs/road signs, posters, and volunteer newsletters.
Campaign literature, no matter how good it is, will not win the race... but done properly, it provides support, visibility, structure, and consistency for your campaign. And those are the things that do win races!
We at Hoffman Printing have provided campaign literature for some of the most successful politicians and we will be diligent in our efforts to give you
the best professionally done results; that will produce the quality and image you want; and for the lowest
possible price. If you are unhappy with your present print & design, whether it is a quality, price, or
communication issue, give us a call.
We can and will be honored to help... and keep in mind that we
have a pro web design department in house, to give you a seamless and cost cutting transition for
all your print-to-web needs. This removes the hassles and double cost to pay a political printer, designer,
and webmaster separately for redesigning, rescanning, and formatting for the web. We make it easy and
affordable... Call the toll free number 1-866-278-6060, you will be glad you did. |
